About
ThinkWyn is a Humanity-centered AI consultancy focused on helping organizations become better versions of themselves.
After many years in academia, we spent a decade growing our careers inside startups, the enterprise, and for leading-edge consultancies.
In 2011, we decided to launch our own firm.
Perspectives that Shape Our Work
Humanity-centered Design
Ethics-first. Inclusive Innovation. Positive Human Impact.
Designing AI and technology for real-world impact requires a humanity-centered approach. We ensure that systems, policies, and digital experiences are built with human needs, values, and ethics at the core. By prioritizing inclusivity, transparency, and responsible innovation, we bridge the gap between technology and the people it serves.
Continuous Learning & Growth
Development. Decision-Making. Institutional Memory.
Learning drives innovation, sharpens decision-making, and strengthens institutional memory. Embedding learning as a concept into our projects is part of our organizational culture, When learning is intentional and collaborative, it fuels smarter strategies, more adaptive teams, and a transparent, resilient workplace.
Strategic Design
Co-Creation. Research. Strategy. Systems Thinking.
We’re focused on crafting how decisions are made. We bring together diverse and cross-functional insights to gain alignment in order to drive change. Strategic Design is an approach to problem-solving that positions people and organizations as the creators of their own future.
Principals
Pete Kinser, M.A.
Co-founder, Managing Partner
Pete is focused on harnessing humanity-centered design as a strategic differentiator, ensuring that AI, technology, and organizational systems are built ethically, inclusively, and responsibly. He specializes in embedding human-centered mindsets, governance frameworks, and scalable design practices into organizations, enabling them to deploy AI and innovation that align with business goals while mitigating risks and fostering trust.
With over 20 years of experience, Pete has partnered with executive leaders to develop AI and innovation strategies, build cross-functional teams, and create governance models that drive sustainable growth. His expertise spans AI risk management, compliance mapping, and workforce augmentation planning, ensuring that organizations implement AI responsibly while preparing employees for the future of work.
For the past decade, Pete has leveraged his background in learning and development to teach graduate courses and lead executive education forums on human-centered design, ethical AI adoption, and design-led innovation. His work bridges the gap between technology, policy, and human behavior, helping organizations navigate AI’s complexities while prioritizing trust, transparency, and long-term impact.
Melanie Kinser, Ph.D.
Co-founder, Advisor
Melanie most enjoys working with leaders and watching the positive change that occurs across their teams and their organizations as a result of the leader’s efforts. She is motivated by a desire to help people see themselves and those they work with from a multi-faceted perspective.
Over the past two decades, Melanie has partnered with clients to align strategy, develop leaders, and strengthen organizational culture. With a PhD in Psychology, Melanie merges her understanding of human behavior and business to help her clients drive strategic alignment and to foster values-based organizational cultures. As a co-founder, Melanie serves in an advisory role.